How To Advertise on Facebook Without getting banned
In this article, I'm going to show you how to advertise on facebook Without getting banned.
Including the DOs and DONTs for Facebook ad copy with clear and easy-to-understand examples, you can start using today.
This article is specifically going to show you how to stay on Facebooks good side, including 9 tips so you can advertise on the platform even as a new advertiser without any worry of getting banned.
So first you should know it's very common to get your account shut down and you can rarely get any help to get it back up.
So first things first…
As an advertiser, you MUST take Facebook’s policies seriously and make sure to learn everything you can about what you're allowed and not allowed to do.
This will give you an advantage of learning the Dos and DONTs before you start using their platform.
So let’s take a look at:
9 Essential Tips To stop your Facebook ad account from being banned
The following is what Facebook wants and best practices for advertising to avoid bans...
#1 They Want users to have a good experience
They aim to keep someone scrolling for as long as possible and for everything to stay positive.
They don’t want you to be negative or use any fear-based marketing that can put someone in a bad emotional state or associate fear with the Facebook platform.
#2 Select a preferable Industry and niche
Facebook has different criteria depending on the niche and industry you're in, there is a list in its policies that tell you exactly under their content-specific restrictions guidelines.
Make sure you follow the specific guidelines if you’re in one of these niches or industries.
#3 Deliver and direct on your promises
Facebook cares about Where you’re sending their users to. From the click experience on Facebook to the landing page.
Questions worth addressing are:
Are you living up to the promise you said in your ad or are you using clickbait to send them somewhere completely different from what you promised?
Also does your URL match your website address or are you sending them outside of your website?
#4 Feedback metrics and user experience
With Feedback metrics, there is the user experience where people can hide, dislike or complain about your AD.
Your copy is being scored by Facebook's relevance scores and a lower score can cause Facebook to drive your costs ups or even ban your account.
So don't get too salesy or overhyped, instead give value and goodwill to your audience.
#5 Read Facebooks ad policies
The above points are useful, however, It's important and I recommend that you go through their policies yourself.
It’s also worth reading through the personal Attributes section.
“We want people in our community to have a positive experience when they see ads. Ads that make assumptions about people could be perceived as intrusive, unsettling or inaccurate.”
They don’t want you to call people out, make assumptions or label them in any way that may cause them to feel uncomfortable or to have a negative experience.
#6 Study your competitors ads
You should study your competitor's ads and learn the language being used in your industry.
You can go to the Facebooks ad library and start searching for a business similar to yours that is running ads, so you can understand what hooks and angles they're using that’s been approved and doing well.
If you go to the top of the AD you should see the date it started.
The longer the ad has been running means the idea of the hook is valid and working well.
But the main principle behind this is that you’ll know exactly what kind of language you should be using without getting banned.
#7 Be careful where you’re logging in from
It’s quite well known that people who travel outside of their countries are logging into networks from another location can trigger Facebook suspicions and lead to them locking you out.
Now they do this mainly for security measures in case someone is hacking your account.
So the workaround, including if you have virtual assistants in different countries, is to use a VPN and set it to the country that Facebook knows you’re from.
So if you’re from the USA and you travel to Europe set your VPN to a USA location.
#8 What should you do if your AD account is banned or at risk of a ban?
The first thing you should do is search hard and understand what rule did you or could you potentially be breaking and go through their policies to figure it out.
Facebook will never tell you why you were banned…
After reading their policies, send a message through their appeal process and explain using their policies that you know what you did wrong.
Demonstrate to them how you’re going to make sure in the future that you stick with the rules strictly.
If you don’t get a response keep sending them messages and even jump on Facebook support chat and ask them if there’s an update.
This is where you can try to get some additional help by being polite and asking good questions.
#9 How to build trust with Facebook if you are a new advertiser
If you’re a new advertiser or haven’t been using Facebook advertising often…
then doing this will help stop you from getting banned, And build Facebook's trust and that’s warming up your account before you start spending too much or putting hypey copy up.
Going in too fast or strong in your copy or even with your budget is something you want to avoid.
Start with boosting your page posts, and create a campaign for page likes.
Then after you’ve spent up to $100, you can start doing Conversion campaigns.
But here’s the thing, if you find a winning campaign during this time, DO NOT go crazy and start increasing your budget to 100s or 1000s of dollars a day.
Instead, do an increase of roughly 50% of your lifetime budget, from there you should start building trust with Facebook.
Then you can start creating new test campaigns and start increasing your budgets.
How to write Facebook ad copy without getting banned
Following on from the previous best practises...
In your copy, we as advertisers tend to use the word YOU a lot.
Specifically talking to them directly and stating things about them that could be emotional.
And what you have to be careful of is making someone feel bad about themselves or their situation.
The word YOU or OTHER can get you banned, the way to overcome this is to turn the conversation from YOU onto YOURSELF.
Don’t say: Do YOU struggle to make money?
Do say: I used to struggle to make money.
Don’t say: Are YOU trying to lose weight?
Do say: I remember how I felt when I tried to lose weight.
Don’t say: Do YOU feel overwhelmed and stressed?
Do say: I used to get overwhelmed and stressed.
Changing the copy to be about yourself can indirectly talk to your audience rather than addressing and talking to them directly, which greatly reduces your chances of getting banned.
Don’t use Hype, BIG Claims, Fear, or Scarcity.
Overhyping, making big claims, and using fear or scarcity tactics in your copy can get you banned.
You want to be subtle with your copy and focus on giving a good experience.
In marketing, you want to try and do this anyway, give value and goodwill to your audience and focus on helping them achieve the result they want.
Avoid Prohibited and restricted topics
- Losing weight.
- Make money online.
- MLM schemes.
And other restricted topics...
However, if your industry is around one of these, you can get around this by writing copy that addresses your audience indirectly.
Don’t say: Make money online.
Do say: Drive leads into your email list.
Don’t say: Lose weight now.
Do say: 7 day protein recipe plan.
This will help you say your message in prohibited and restricted topics including certain industries by writing indirect ad copy, so you don’t get banned…
So that’s it for this article, if I've missed anything or if you have any questions please let me know in the comments below, and I’ll try to answer them when I can.
Rick Khan is a Marketing, advertising, and Copywriting expert, content creator, and the Founder of RickKhan.com Marketing Consultant Agency