How To Write an Email Marketing Strategy FAST Using This 3 Step Process
In this article, I'm going to reveal how to write an email marketing strategy FAST using a 3 step process including tips for getting high conversions from your lists.
You see, Email marketing is the cornerstone of a successful online business or even a brick and mortar store.
Because it’s a source of traffic that comes from people having an intention for some form of interaction with your business…
Whether it's making a purchase or people who have opted in for something of value you’ve given to them.
And the good thing is…
This source of traffic is what you own!
If social dies tomorrow, your email list will always be yours to keep.
So before we jump into the strategy there are a couple of questions you should think about.
Which is what should you do with your email list and what’s the purpose behind it?
Email is where you can present your personality and brand and show your audience what you’re really about.
And perhaps best of all...
It’s the place where you can send more offers to make more sales, but here’s something you need to know first.
It’s What no one ever talks about is the mindset behind email marketing.
If you want emails to make money it’s not about being full of hype, sending out constant sales messages or focusing on how to get people to buy.
Instead, the purpose of the email is about two main things…
Which is revealing the problems of your subscribers and the relationship between you and the list that makes it all work.
So what should you send to your list?
You may have heard from other people that content is king…
This is not true, because if it's about content they could just google things they want to know.
Instead, the relationship you build is about showing your personality and what your core message is about your business.
with that said, here's how to write an email marketing strategy fast using this 3-step process…
Email marketing strategy steps
Step 1: Follow Up Sequence
An email follow up sequence starts with how you got your subscriber in through the door.
Whether it was from your website pop-up, an opting page, or even from a purchase.
Your follow-up sequence is the key to presenting your story, personality and then making an offer or backend sales.
This is going to be the cornerstone of how you preframe your subscribers.
At first you don’t have to get this perfect, your goal as a beginner is to just get the best you can and get feedback to find out what works.
And then later you can improve the follow-up sequence.
Now a good framework you can use is done by Andre chaperone that Russell Brunson uses which is the.
SOS also known as the soap opera sequence…
In this sequence the first email, you send your lead magnet and set the stage for part of your story.
While opening a loop to tell the reader in future emails coming with more value…
Then the next email is the backstory, sharing the backstory of your origin story of where it all began.
Followed by the ephinay of what you found for a solution to their problem or yours.
Until reaching the final follow-up sequence that leads to your offer.
Once this sequence is complete…
Step 2: move to the Broadcast
The broadcast is when you move your subscribers into a segment where you send consistent emails.
Ideally, you want to be sending daily emails, this consistency and frequency are what will drive more trust with your subscribers.
And obviously, the more you write the better you’ll get.
If you find it difficult to write 7 emails a week, writing around 2-4 times a week should be good enough but ideally you do not want to go below this.
Now here’s how I like to approach this...
I like to set up the broadcast and Treat the emails like a tv or radio show.
Each day you can send entertaining emails that share your personality and core message.
One day you might share a rant.
Another day you might be sharing a hack you found.
Another day could be a Q&A.
Or you Could even be sharing a person story about your day.
Now here's the thing…
When you start writing multiple emails a week, you’ll start getting lots of data back.
You’ll know what’s working what’s making your subscribers click, and which emails make the sale.
And with this data, you can take the best emails and add them into an autoresponder.
Now once you have your follow-up sequence and start getting your broadcast down.
Then the next part of your email strategy…
Step 3: Make campaigns
Making campaigns is not spoken about often enough, it’s the way you make lots of money from your list.
Campaigns can be over 7 days a couple of weeks or even a few months!
But the idea of the campaigns is to focus on the sales offer that solves the problems of your audience…
Then you want to create content such as videos, blogs, audios or whatever way you can, to deliver to your audience, what closes the gap to their desired result.
With the actual sales offer giving them the full transformation.
And then each email you send is then angled in different ways to talk about the problem and then sending your subscribers to each of these content pieces…
The keys to successful email campaigns...
Now in the content, they should also have angles within them that leads to your sales page.
And some emails within the campaigns you can call out the problem and send them directly to the sales pages.
The key here in campaigns…
Is NOT TO be salesy and spam people with your offer.
You should give content, content, content sales page…
Similar to "Gary vee’s jab jab right hook."
And another thing I want to expand on is the different angles you use in each content and email.
Because if you kept delivering people with the same stuff over and over again it gets boring and it doesn’t target the entire list.
Because each person has different reasons as to what has caused the problems for them.
And angling stuff allows you to meet people where they're at with different problems.
Weight Loss Example:
Someone could be losing weight to improve their health.
Another person could be losing weight to fit into a dress...
And another person could be losing weight because they're tired of looking the way they do.
And meeting them from different angles with each email and content will utilize your best efforts in your campaigns.
And that’s the three steps you should focus on with an email marketing strategy.
Moving forward with email marketing strategies
The main takeaway here is to not procrastinate and get the work done.
Don’t try and make any of this perfect, you will get better results and improve your emails through with the volume you send.
However, at the same time, Here’s a final tip I want to give.
When you've made a load of emails out over time you can take your best converting emails and put them into a new autoresponder sequence.
You can put these emails also into each of the following three steps whether that’s in your follow-up, broadcast, or campaigns.
Because that’s what email marketing is partly about.
It's about testing and seeing what works and using the data to bring the best conversions for your strategy.
Now, if you think I've missed anything or have any questions, make sure to drop a comment below…
Rick Khan is a Marketing, advertising, and Copywriting expert, content creator, and the Founder of RickKhan.com Marketing Consultant Agency